Miracle Mile, Los Angeles
The Wilshire strip attracts and serves automobile traffic as well as pedestrian shoppers. When initially developed, major retailers such as Desmond’s, Silverwood’s, May Co., Coulter’s, Mullen & Bluett, Myer Siegel, and Seibu spread down Wilshire Boulevard from Fairfax to La Brea. The architecture of the buildings has larger, bolder, simpler signage and longer buildings in a larger scale. The Miracle Mile building forms are driven by the stylistic language of Art Deco and Streamline Moderne.
The Miracle Mile contains the most museums in all of Southern California. Notably it contains The Los Angeles County Museum of Art (LACMA), Petersen Automotive Museum, A+D Museum, Craft and Folk Art Museum, George C. Page Museum, and La Brea Tar Pits pavilions, among others, create “Museum Row” on the Miracle Mile. The Academy Museum of Motion Pictures for the Academy of Motion Picture Arts and Sciences (Oscars), designed by Renzo Piano, will be in the Wilshire May Company building and a new contemporary structure for theaters.